Media e cambiamento sociale : Cosa sta succedendo

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Abstract

This paper analyzes some particularly important issues relating to the relationship between the media and the main processes of change affecting advanced societies. First, it considers how the way in which the media address their audience has changed, in particular the shift in media studies from the concept of mass to that of swarm. It then analyzes the changes in the role played in society by communication tools, which have progressively improved their communication capabilities, thereby increasing the level of influence they are able to exert in the cultural sphere. Finally, it reflects on how these tools are increasingly taking the form of a new type of media: true ‘bio-media’. That is, media that are capable of eliciting emotional responses in individuals. This explains why individuals today tend to establish relationships with these tools that are characterized by ever-increasing emotional intensity.

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Dettagli Bibliografici
Autori:	Vanni Codeluppi iD ORCID 0009-0000-5166-071X
Pubblicato in:	Mediascapes journal
Data di pubblicazione:	01/01/2026
Tipo di documento:	Articolo
Lingua:	italiano
ISSN:	2282-2542
Accesso aperto:	Accesso aperto Diamond: rivista aperta senza costi per autori e lettori – Mediascapes journal (licenza: CC-BY, versione editoriale)
Soggetti:	Media and Communication Studies (Social Sciences > Social Sciences > Communication) Media and Digital Communication (Physical Sciences > Computer Science > Computer Networks and Communications) Media Studies and Communication (Social Sciences > Social Sciences > Communication) media, social change, media and society, media influence
Identificativi:	OpenAlex W7167440659

Dati dell'indice centrale: OpenAlex (licenza CC0).

Descrizione
Riassunto:	This paper analyzes some particularly important issues relating to the relationship between the media and the main processes of change affecting advanced societies. First, it considers how the way in which the media address their audience has changed, in particular the shift in media studies from the concept of mass to that of swarm. It then analyzes the changes in the role played in society by communication tools, which have progressively improved their communication capabilities, thereby increasing the level of influence they are able to exert in the cultural sphere. Finally, it reflects on how these tools are increasingly taking the form of a new type of media: true ‘bio-media’. That is, media that are capable of eliciting emotional responses in individuals. This explains why individuals today tend to establish relationships with these tools that are characterized by ever-increasing emotional intensity.
ISSN:	2282-2542